Olo provides a leading cloud-based on-demand commerce platform for multi-location restaurant brands. Clients include Five Guys, Wingstop, Shake Shack, Applebee’s, Chili’s and The Cheesecake Factory, Denny’s, Cracker Barrel, Bob Evans Farms, Peets Coffee, Jamba, Milk, sweetgreen, Jimmy John’s Sandwiches, Dairy  Queen and Checkers. 

From the prospectus: “Our platform powers restaurant brands’ on-demand commerce operations, enabling digital ordering and delivery, while further strengthening and enhancing the restaurants’ direct consumer relationships. Consumers today expect more on-demand convenience and personalization from restaurants, particularly through digital channels, but many restaurants lack the in-house infrastructure and expertise to satisfy this increasing demand in a cost-effective manner. Olo provides restaurants with a business-to-business-to-consumer, enterprise-grade, open SaaS platform to manage their complex digital businesses and enable fast and more personalized experiences for their customers.

“We nearly doubled the gross merchandise value, or GMV, which we define as the gross value of orders processed through our platform, in each of the last five years and reached nearly $14.6 billion in GMV during the year ended Dec. 31, 2020. Our well-established platform has led many of the major publicly traded and top 50 fastest-growing private restaurant brands, measured by overall sales, in the United States to work with us and has been a factor in our high dollar-based net revenue retention.”

(Note: Olo raised the price range on its IPO to $20 to $22, up from $16 to $18 initially, on the same number of shares, in an S-1/A filing dated March 15, 2021. If priced at the mid-point of its newly increased price range, the IPO would raise estimated proceeds of $378 million, up from $306 million initially.)