We are a multi-award-winning performance marketing company and a leading provider of digital marketing services active exclusively in the online gambling industry, based on Dec. 31, 2020, and March 31, 2021, revenue. Our principal focus is on iGaming and sports betting. Through our proprietary technology platform, we publish a portfolio of premier branded websites including Gambling.com and Bookies.com. We tailor each one of our websites to different user interests and markets within the online gambling industry by producing original content relating to the sector, such as news, odds, statistics, product reviews and product comparisons of locally available online gambling services. We attract online gamblers through online marketing efforts and refer these online gamblers to companies that are licensed by gambling regulators to provide real-money online gambling services, known as online gambling operators, who convert these potential online gamblers into actual paying players. In this way, we provide business-to-business, or B2B, digital marketing services to online gambling operators.

We are not a gambling company and do not offer any gambling services ourselves. We can alternatively be described as a lead generation company, an affiliate marketing company or simply an affiliate. Online gambling operators pay us to refer online gamblers to their services. In many ways, we are more akin to an online media company as our revenue is derived primarily from online marketing. We take high-value gambling industry domain names and develop them into market leaders.

(Note: Gambling.com priced its downsized IPO on July 22, 2021, at $8 – the bottom of its drastically reduced price range of $8 to $9 – and sold 5.25 million shares to raise $42 million. Early in the morning of July 22, 2021, Gambling.com re-filed its IPO and cut the size of the deal by 50 percent in an S-1/A filing to 5.25 million shares at $8 to $9 – down from its initial terms of 7.5 million shares at $11 to $13. The IPO had been delayed from its original pricing date on July 20, 2021.)