VMG Consumer Acquisition Corp. is a mission-driven platform created to acquire and generate value for market-leading, high-growth branded consumer and retail companies across a range of attractive and growing industry verticals. We are an affiliate of VMG Partners, an investment firm founded in 2005 to invest in emerging consumer businesses and support founders and management teams in strengthening their brands, enhancing their quality of operations, and accelerating the growth trajectory of their businesses. Today, 75% of VMG’s 40-member investment and operating team is female or ethnically diverse, two groups that are significantly under-represented in investment firms today. Since Spring 2018, 57% of VMG’s investments have been female-founded and 50% have been female led, and 43% of VMG’s total investments have been in companies with diverse founders. 

Aarti Kapoor has served as the CEO of VMG Consumer Acquisition Corp. since June 2021. Ms. Kapoor is a seasoned financial services executive with 14 years of experience in investment banking, spending the majority of her career covering high-growth consumer and retail companies across both M&A and capital markets transactions. Prior to joining VMG Consumer Acquisition Corp., Ms. Kapoor was a senior investment banker at Goldman Sachs, where she built out the firm’s coverage of leisure, lifestyle and wellness companies and led the new disruptive growth coverage effort within consumer and retail investment banking. Prior to joining Goldman Sachs, Ms. Kapoor was an investment banker at Moelis & Company, where she covered consumer and retail companies and built one of Wall Street’s first coverage platforms focused on the health and wellness industry.

VMG has a longstanding track record of success with iconic category-defining brands such as Briogeo, Daily Harvest, Drunk Elephant, KIND, Lily’s Sweets, Pirate’s Booty, Quest Nutrition, Spindrift, Sun Bum, and Vega, among others. We believe our affiliation with VMG Partners, combined with our management’s extensive experience across multiple verticals and business models, will enable us to identify the emerging trends and consumer behavioral shifts that are shaping the future of the consumer and retail industry.

Our areas of focus span an array of business models, including consumer packaged goods, brick-and-mortar, digital and tech-enabled brands, with key industry verticals including but not limited to: food and beverage, beauty and personal care, health and wellness,  pet products and services, household products, apparel, footwear and accessories,  as well as multi-unit retailers and services.

(Note: VMG Consumer Acquisition priced its SPAC IPO on Nov. 10, 2021, in sync with the terms in its prospectus: 20 million units at $10 each to raise $200 million.)