(Note: This is a unit IPO of a Tel Aviv-based company. Each unit consists of one share of common stock and one warrant to buy one share of common stock. IPOScoop has NO CALL on unit IPOs (unless they are SPACs or blank check companies).)

We are an e-commerce consumer products goods (CPG) company operating primarily on the Amazon.com platform. We were incorporated in Israel in March 2021 under the name Jeffs’ Brands Ltd, to serve as the holding company of three other e-commerce companies that operate online stores for the sale of various consumer products on the Amazon.com online marketplace, using the Fulfillment by Amazon (FBA) model: Smart Repair Pro, Purex Corp. and Top Rank Ltd.

In addition to executing the FBA business model, we utilize A.I. and machine learning technologies to analyze sales data and patterns on the Amazon.com marketplace in order to identify existing stores, niches and products that have the potential for development and growth, and for maximizing sales of existing proprietary products. 

**Note: On June 16, 2022, our Board of Directors approved a 1-for-1.85 reverse split of our issued and outstanding Ordinary Shares, effective as of June 16, 2022, pursuant to which holders of our Ordinary Shares received one Ordinary Share for every 1.85 Ordinary Shares held as of such date. The reverse stock split proportionally reduced the number of authorized share capital.

(Note: Jeffs’ Brands Ltd. priced its IPO on Aug. 25, 2022, by increasing the number of units – to 3.72 million units, up from 2.5 million units in the prospectus – and cutting the price to $4.16, down sharply from the low end of its $5.20-to-$7.20 price range – to raise $15.48 million.)