(Incorporated in the Cayman Islands) 

We conduct our business in China through our PRC Subsidiaries. Our core business involves providing health solutions to the middle-aged and elderly populations, encompassing various health management services, health products, accommodation services and health camps in China. Our inception was driven by the vision to deliver holistic health solutions specifically for the middle-aged and elderly populations. We strategically operate in several major cities, including Shanghai, Hangzhou, Jiaxing, Anji, Weihai, Huangshan and Liyang, where we offer diverse services and products designed to meet the needs and expectations of our customers. Our evolution reflects our deep understanding of the elderly care and wellness industry, coupled with a responsive approach to the dynamic health requirements of modern society.

Central to our business is our comprehensive health management model. This model integrates various health services and products, catering to the full spectrum of health and wellness needs. It encompasses key aspects ranging from preventative health measures and routine wellness checks to mental health support, lifestyle management, wellness tourism and a variety of daily health products. We believe our model excels in delivering an integrated health experience, where each service and product complements one another, ensuring a holistic approach to enhancing our customers’ well-being.

Our goal is to assist customers in maintaining good physical and mental well-being. We design, source, integrate, manage, and provide a series of products and services through managed campaigns and activities, user-friendly online applications and convenient offline customer touchpoints. Our business is categorized into five main sections:

Health Management Services. This is a key part of our business, providing health assessments and ongoing health monitoring through a team of well-trained in-house health consultants who work closely with customers and a team of external health consultants from professional health care institutions. While some of these services are typically free for our customers, others may be referred to third-party institutions for professional consultation and treatment. The health management services acts as a nexus for other business lines.

Selected Products. We offer a curated selection of health and wellness products including selected agriculture products and health dietary supplements, as well as a selection of quality daily groceries, through a user-friendly online platform. These products are carefully sourced and selected, especially for elderly customers.

Health Foods. We focus on offering dietary and supplementary food products designed to meet the specific nutritional needs of the middle-aged and elderly. These products are manufactured and supplied by key partners and are available in various offline sales scenarios.

Accommodation Services. We collaborate with hotels of different grades and styles to provide comfortable and health-focused accommodations. These hotels and vacation resorts, strategically located in selected tourist locations and wellness sites, are available for booking through our internal online booking system. As of June 30, 2024, we have entered into written agreements with 101 hotels as accommodation suppliers, including 3 facilities from our affiliated companies. Pursuant to these agreements with our hotel suppliers, such suppliers are obligated to supply hotel rooms to us at competitive prices. Our customers can browse from our various selection of engaged hotels and place accommodation orders to us. We purchase the hotel rooms from the suppliers and track the check-in process as well as customer satisfaction.

Health Camps. Together with our travel agency partners, we create travel experiences that are not just leisurely but also contribute to health and well-being. Our health camps offer a complete experience, including comfortable accommodations, healthy meals, beautiful scenery, interesting activities, and convenient transportation. These camps aim to help customers maintain a healthy lifestyle and reduce physical and mental stress.

Our strategic alliances with various hotels of different grades, travel agencies, reputable health product suppliers and external health consultants are vital to our business. These partnerships allow us to offer quality services suitable for our customers, ensuring that every aspect of their health journey is catered to with excellence and care. We manage a stringent process to select appropriate service and product suppliers to meet our customer needs. We also leverage resources from our affiliated entity, Shanghai Mountain&Sea Investment Group Co., Ltd., a related party controlled by our director and Chief Executive Officer, Xiong Xiong, as well as its affiliates, to have engaged 3 affiliated hotels among our totally 80 hotel selections for accommodation service with favorable price.

We have entered into written agreements with 80 hotels as our accommodation suppliers, ensuring competitive pricing for our customers. One example of these is our agreement with Ningbo Haiying Hotel Management Co., Ltd., whereby the supplier commits to offering favorable rates for rooms year-round, including both peak and off-peak seasons. Furthermore, we have entered into written agreements with our affiliate company, Hangzhou Mountain&Sea Tourism Co., Ltd., pursuant to which we purchase from Hangzhou Mountain&Sea Tourism Co., Ltd. tailored health camps products that we deliver to our customers. Additionally, we also engage health product suppliers to procure customized health products, such as our arrangement with Huzhou Tianping Health Management Co., Ltd. for probiotic products meeting specific criteria. Moreover, we also enter into written agreements with qualified external consultants to provide extensive professional health advice, like engaging experts in hypertension management. Since we provide a concept of comprehensive health management that integrates different products and services from various suppliers, we make our partners aware of our philosophy to pass the united message to our customers.

Our primary customers are individuals aged between 50 and 75, a demographic group that values quality of life and wellness. Our customer services, built with a profound understanding of these customers’ preferences, offers a blend of exclusivity and personalized service by our professional in-house health consultants. Our customers enjoy various benefits, including customized health plans, priority access to services, and a loyalty rewards program. Currently we provide complimentary membership and do not charge any membership fee for becoming a member. Our customers can join the membership at no charge, granting them access to personalized health management advice and participation in health-related events such as health forums or social campaigns. We believe our customer service will aid in customer retention and enhance overall customer satisfaction levels.

The rapidly aging population in China presents a unique opportunity for us. We believe we are strategically positioned to address the growing demand for specialized health services tailored for the middle-aged and elderly. Our business model, products, services, and strategies align with China’s national focus on improving the quality of life for the aging population. Additionally, the COVID-19 pandemic has intensified health management concerns, particularly among middle-aged and elderly populations who have been more impacted by the epidemic. Their growing demand for comprehensive health management is expected to drive the growth in our business.

Our capabilities span from careful customer operation and supplier management to expert customer service and comprehensive health management solutions. Our ability to integrate various health services under one umbrella and our commitment to quality and customer satisfaction are key drivers of the effective operation of our business.

In financial terms, we have shown resilience and stability over the past two years. We generate revenue through five business categories: selected products, health camps, health management services, accommodation services, and health foods. For the twelve months ended June 30, 2023 and June 30, 2024, our total revenue was $7,553,043 and $12,737,756, respectively, with operating income of $1,601,684 and $4,094,760, respectively. In the past two fiscal years, our financial stability and upward trajectory reflect the effectiveness of our business strategies and the growing market demand for comprehensive health management services.

Note: Net income and revenue are for the 12 months that ended June 30, 2024.

(Note: Mountain&Sea Health filed its F-1 for its IPO on Dec. 3, 2024, without disclosing the terms.)