Our Vision: To be the global leader in direct-to-consumer fashion for the next generation of consumers through a dynamic platform of digitally native brands.

Founded in 2018, a.k.a. is a portfolio of fashion brands built for the next generation of consumers. Beginning with the acquisition of Princess Polly in 2018, we created a portfolio of complementary brands with our subsequent acquisitions of Petal & Pup and Rebdolls in 2019 and Culture Kings in 2021. We target high-potential brands that we believe are at a pivotal point in their growth trajectory that we can integrate into our platform. Leveraging our proven track-record, industry expertise and operational synergies, we believe our brands can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion.

(Note: a.k.a. Brands priced its downsized IPO on Sept. 21, 2021, in line with the drastically reduced terms in its prospectus, which was amended just hours ahead of the pricing: 10 million shares, down from 13.89 million shares, were priced at $11 – the bottom of the reduced price range of $11 to $13 – to raise $110 million. The price range initially was $17 to $19.)