We intend to focus our efforts identifying businesses offering technology-enabled consumer goods and/or services. We intend to focus on companies that have powerful and differentiated relationships with their customers, and that have market-leading insight into how their consumers live, what they need, and how to communicate with them effectively. These companies may serve both domestic and international audiences.

We believe that growth in these sectors has been driven by new technologies, the expansion of emerging markets and new consumption habits led by “Millennials” and “Gen Z” who tend to place value on experiences, well-being and preventative care, and transparency in the production of the goods and services they consume. Some may also reflect trends accelerated by the recent COVID-19 pandemic.

 (Note: Athena Consumer Acquisition Corp. priced its SPAC IPO on Oct. 19, 2021, in line with the terms in its prospectus: 20 million units at $10 each to raise $200 million.)