We operate the largest pet-focused online retail business in China’s pet market in terms of GMV in 2019, according to Frost & Sullivan, seamlessly connecting over 410 brand partners with pet parents in China since our inception and up to June 30, 2020.

Over 10 years ago, we set out to build Boqii with the simple goal of connecting China’s fast-growing “1^st generation” of pet parents who were taking more interest in the wellness and happiness of their pets. As we attracted more users to our community, we began to think about ways to help them get exactly what they were looking for — everything from pet foods to toys, vitamins to shampoos. It did not take us long to create the first pet-focused online retailer in China. When we launched online retail in 2008, our goal was not just to attract one-time shoppers but to turn them into lifelong customers—through providing a truly tailored shopping experience where they would never dream of shopping elsewhere. At the core of our retail model is to provide an engaging and inspiring shopping destination that any generic retailer is not, through our deep understanding of the connections that pet parents have with their pets.

(Note: On Jan. 29, 2022, Boqii Holding Limited said it had received a letter from the New York Stock Exchange (the “NYSE”) dated January 26, 2022, notifying the Company that it is below the compliance criteria due to the trading price of the Company’s American depositary shares (the “ADSs”). Pursuant to NYSE Rule 802.01C, a company is considered to be below compliance criteria if the average closing price of a security as reported on the consolidated tape is less than US$1.00 over a consecutive 30 trading-day period. Once notified, the company must bring its share price and average share price back above US$1.00 within six months following receipt of the notification.)