Our Claire’s^® brand is viewed by many as synonymous with self-expression. Although Generation Z is our primary target, our brand appeals to consumers of all ages around the world. Our products are regularly featured in editorial coverage, social media and fashion periodicals relevant for our target audience. We believe there is an opportunity to further leverage our brand by extending into additional categories to capture a larger share of spending from or influenced by Generation Z consumers. In 2020, according to Euromonitor, the total addressable market of the jewelry, apparel accessories, color cosmetics, toys and writing instruments product categories was approximately $450 billion, with jewelry representing about $288 billion.

As of April 30, 2022, we had 1,761 company-operated stores, which included 335 store-in-stores, in North America, and in Europe, we had 871 company-operated stores, which included 9 store-in-stores. We also sell our merchandise via e-commerce and our concession partners, including Walmart and CVS.

(Note: Claire’s filed an S-1/A dated July 11, 2022, with updated financial statements for three-month period ending April 30, 2022. Claires Inc. (also known as Claire’s Holdings LLC) filed its S-1 on Sept. 29, 2021; it filed confidential IPO papers on July 20, 2021. **Worth noting: Claire’s previously filed to go public in 2013, but the company later withdrew that IPO.)