Founded in 2000, Hepsiburada is one of the early pioneers of digitalization of commerce in Turkey. It has become a household brand in the country. Our brand, which means “Everything is Here,” is synonymous with a seamless online shopping experience.

Hepsiburada scored 96% for aided brand awareness (with the two closest competitors in Turkey scoring 95% and 92%, respectively), 78% for spontaneous brand awareness (with the two closest competitors in Turkey scoring 74% and 63%, respectively) and 91% for highest preference score (with the two closest competitors in Turkey scoring 89% and 87%, respectively), according to FutureBright Research Brand Health Report in 2020. It has been named Turkey’s favorite e-commerce brand several times by Mediacats’ Lovemark, a survey that aims to reveal the brands consumers value within a given category. Supported by the strength of our brand, we benefit from substantial organic traffic, with approximately 70% of traffic being unpaid traffic, for the three months ended March 31, 2021.

(Note: D-MARKET Electronic Services & Trading, also known as Hepsiburada, priced its IPO on June 30, 2021, in line with the terms in its prospectus: 56.7 million shares at $12 – the mid-point of its $11-to-$13 range – to raise $680.4 million.)