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Haoxi Technology Ltd. is the holding company of a Beijing-based subsidiary, Haoxi Beijing, which provides short video ads, primarily for healthcare companies, in China. (Incorporated in the Cayman Islands)
The operating entity is an online marketing solution provider in China, with an advertiser client base mainly in the healthcare industry. The growth of the operating entity in recent years has benefited from the quick increase of news feed ads, its major form of ad placement, in the industry of online marketing in China. In addition, the healthcare industry in China has developed rapidly because of the growth of average income and the aging population, which provides a conducive environment for the development of the operating entity’s business.
The operating entity mainly generates its revenue by providing one-stop online marketing solutions, in particular, online short video marketing solutions, to advertisers through its media partners. The operating entity provides customized marketing solutions by planning, producing, placing and optimizing online ads, especially online short video ads, to help its advertisers acquire, convert and retain ultimate consumers on various online media platforms. The operating entity has served approximately 2,000 advertisers since its incorporation in 2018, the majority of which are healthcare companies. The operating entity primarily places its ads through mainstream online short video platforms and social media platforms in China, such as Toutiao (今日头条), Douyin (抖音), WeChat (微信), and Sina Weibo (新浪微博).
*Note: Net income and revenue are in U.S. dollars for the fiscal year that ended June 30, 2023.
(Note: Haoxi Health Technology Ltd. downsized its IPO at pricing to 2.4 million shares – down from 3.0 million in the prospectus – and priced the IPO at $4.00 – the low end of its $4.00-to-$5.00 range – to raise $9.6 million on Thursday night, Jan. 25, 2024. Background: Haoxi Health Technology Ltd. filed its F-1 dated Aug. 25, 2023, and disclosed terms for its IPO: 3.0 million Class A ordinary shares at a price range of $4.00 to $5.00 to raise $13.5 million. The company submitted confidential IPO documents to the SEC on Feb. 14, 2023.)
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