Klarna Group plc

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General Information
Business:

(Incorporated in England and Wales)

Our mission is to reimagine how consumers spend and save in their daily lives. We help people save time, money and reduce financial worry.
Our vision is a world where Klarna empowers everyone, everywhere, through seamless commerce experiences—as a personalized, trusted assistant making financial empowerment effortless.
 
We are a technology company building the next-generation commerce network.
 
We have built one of the largest commerce networks in the world, measured by the number of consumers and merchants, serving approximately 93 million active Klarna consumers and more than 675,000 merchants in 26 countries as of December 31, 2024, and facilitating $105 billion of GMV in 2024. Our flexible and personalized products, trusted consumer brand, global distribution and proprietary scalable infrastructure are the foundations enabling us to become our consumers’ everyday spending and saving partner, available everywhere and for everything. Through our history, we have consistently innovated and challenged the status quo, evolving our network from a consumer-focused payments tool to a global commerce network that enables merchant success.
 
Klarna was built to address the manifold pain points in commerce today, including inefficiency, lack of trust, prevalence of fraud, impersonal relationships between consumers and merchants and high interest and credit-related fees that are harmful to consumers, merchants and society at large.
 
We began by pioneering a new approach to online payments, designed to bridge uncertainty in the transactions between consumers and merchants by providing short-term credit to consumers interest-free and accelerating growth for merchants. Our approach leverages differentiated underwriting capabilities, utilizes bank deposits and other low-cost funding sources and is monetized primarily by driving increased GMV for merchants on our network rather than from only charging interest to consumers. In 2024, 99% of transactions conducted on our network were interest-free. This results in lower fees, which we believe drives consumers and, in turn, our merchants, to shift more of their commerce activity onto our network, aligning the financial success of our consumers and merchants with our long-term ambition of durable growth. We have also built a unique advertising solution, connecting engaged consumers to advertisers in a personalized, commerce-centric environment.
 
Consumers come to Klarna to pay flexibly and securely, to find goods, services and experiences that are relevant to them, and to manage their purchases and savings, all in a trusted environment. We designed our network to provide consumers with more control and flexibility over their payments, to save them time and money and to help them worry less about their finances. T
We accelerate commerce by connecting consumers and merchants with comprehensive payment and tailored advertising solutions, both online and offline. Our payment options provide consumers with the choice to pay however they prefer: Pay in Full settles transactions instantly, Pay Later allows consumers to complete a purchase today while deferring payment to a later date or into installments and Fair Financing allows consumers to settle payments over a longer period of time. We offer the benefits of both open and closed networks. We open our network to a broad consumer and merchant ecosystem, similar to Visa, MasterCard and Amex, but also benefit from our proprietary closed-loop network where we issue, fund, process and settle the entire payment, while retaining a direct relationship with our consumers. Payment options are facilitated across numerous channels, including directly at our merchants’ online or in-store checkouts, in the Klarna app, with the Klarna card or using Apple Pay or Google Pay.
 
We have achieved global consumer and merchant scale. Our 93 million active Klarna consumers are diverse —  from a wide range of income levels and educational backgrounds—and representative of the broader population. In Sweden, our most mature market, approximately 82 percent of adults used Klarna in 2024, according to our estimates. Our consumers are financially responsible, too — in 2024, 99 percent of the consumer loans that we extended were paid on time.
 
Merchants view Klarna as an important growth partner because of our consumer scale and global reach. Our over 675,000 merchants include some of the largest global brands—on average, 44 percent of the top 100 merchants in each of the major markets we serve, which include the United States, the U.K., the Nordics, Germany, Austria, Belgium, Spain, France, Italy, the Netherlands and Switzerland (based on data from eCommDB and Digital Commerce 360) used Klarna in December 2024 to facilitate payments, while an even greater percentage (66 percent) advertised on our network in 2024. 
We began operations in Sweden in 2005, and rapidly expanded through the rest of the Nordics. By 2010, we operated in the Nordics, Germany and the Netherlands. By 2016, we were established in nine markets, including Austria (2012), Switzerland (2014) and the U.K. (2014). Since inception, we have strived to maintain a deliberate balance of growth and profitability.

Note: Net income and revenue are for the year that ended Dec. 31, 2024.

(Note: Klarna Group plc, a pioneer in the “Buy Now, Pay Later” app and platform world, filed its F-1 late Friday afternoon, March 14, 2025, without disclosing terms; the $100.0 million figure for estimated IPO proceeds is just a placeholder. Klarna’s IPO could raise as much as $1 billion, according to some Wall Street pros.)
Industry: Buy Now Pay Later App - Software
Employees: 3422
Founded: 2005
Contact Information
Address 10 York Road London SE1 7ND United Kingdom Tel.: +44 8081 893 333
Phone Number +44 8081 893 333
Web Address http://www.klarna.com/
View Prospectus: Klarna Group plc
Financial Information
Market Cap
Revenues $2811.0 mil (last 12 months)
Net Income $21.0 mil (last 12 months)
IPO Profile
Symbol KLAR
Exchange NYSE
Shares (millions): 0.0
Price range $0.00 - $0.00
Est. $ Volume $100.0 mil
Manager / Joint Managers Goldman Sachs & Co/J.P. Morgan/Morgan Stanley/BofA Securities/Citigroup/Deutsche Bank Securities/ Societe Generale/UBS Investment Bank
CO-Managers BNP Paribas/Keefe, Bruyette & Woods (KBW)/Nordee Bank Abp/Rothschild & Co./ Wedbush Securities/Wolfe Nomura Alliance
Expected To Trade:
Status: TBA
Quiet Period Expiration Date:
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