(Note: This is an IPO unit offering. IPOScoop has NO CALL on unit IPOs. Locafy Limited is offering 1.82 million units – up to $10 million in estimated IPO proceeds – at an IPO price expected to be between $4.50 and $6.50 per unit, according to its F-1/A filing dated March 7, 2022. The assumed IPO price is $5.50 per unit. From the prospectus: “The final offering price per unit will be determined through negotiations between us and the representative of the underwriters, after taking into account market conditions and other factors.” Each unit consists of one ordinary share and one warrant. Locafy has applied to list its ordinary shares and warrants on the NASDAQ under the symbols “LCFY” and “LCFYW”.)

We are an Australian company currently focused on commercializing our Software as a Service (SaaS) online publishing platform. Key aspects of our platform are patented in the United States. Central to our platform is the ability to publish almost any type of content to almost any device that uses a web browser to display web content. Further to that, our platform programmatically optimizes the published content for local search. Once data is integrated with our platform, the production of pages is largely automated. This enables the publication of large volumes of landing pages optimized for customer relevant search queries for local products and services in target locations.

“Local search” is one of the strongest emerging trends in search engine optimization, with consumers increasingly searching for products and services in close proximity to their immediate location. Approximately 46% of all online search is “local”. We provide businesses an automated and cost-effective solution to increase their online visibility. The objective is to increase the likelihood that local consumers will find our customer’s business online when searching for local products and services, regardless of search method. Regardless of whether the consumer is searching using more traditional means, such as by typing, or by using more modern methods such as voice search (e.g., Google Home, Alexa, Siri), a recent emergent trend, the landing pages are designed to be found for relevant search terms, locally. This is achieved through the automated attribution of schema and speakable codes to published content, which ensures that content and the context in which it is used is understood by all device types, including voice assistants.

The landing pages produced by our platform contain features that would otherwise require significant manual effort to achieve, or the application of additional and more expensive solutions. Our technology results in fast page load speed and the seamless delivery of content to all device types due to the platform’s adaptive nature of publishing content, and the automated attribution of security. We believe the results recently achieved in multiple markets, including North America, Australia and the UK, demonstrate the capability of our technology. Across 21,960 landing pages published up to November 28, 2021, more than 50% of these pages appeared in page one search results for the target keyword and location, while more than 33% of pages appeared in either the first, second and third positions on Page 1.

The importance of Page 1 results is exemplified by consumer behavior studies that found more than 95% of consumers were more likely to enter a new search query than to proceed to page 2 of a search result.

Specifically, our technology is able to process structured data provided in standard technical formats (for example, XML, JSON, CSV and XLS) of any quantity, to be published to any web browser and made accessible on any viewing device that uses a browser to display content, including smart phones, tablets, laptops, desktops and wearables (in so far as the content from data feeds can be published on a myriad of devices). Data may be transmitted via Web Application Programming Interface (“API”), File Transfer Protocol (FTP) or local upload. In March 2016, we were granted a patent in the United States (Patent Number US 9286274) relating to this process.

**Note: Revenue for the year ended June 30, 2021, was A$2.91 million and the total comprehensive loss for the year was A$997,419, according to the prospectus. (A$: Australian dollars) Converted to US$ (presented below in this IPO Profile): Revenue was US$2.19 million and the total comprehensive loss was US$749,031.19 for the year ended June 30, 2021.

(Note: Locafy Limited announced that it had priced its unit IPO at $4.125 per unit and raised $6 million; that works out to 1.45 million units priced – below the 1.82 million units in the prospectus. The stock and warrants were expected to start trading Friday, March 25, 2022, on the NASDAQ. Before the IPO was priced, the symbol was “LCFYU”.)