(Note: Onion Global sharply downsized its IPO at pricing on May 6, 2021, to 9.31 million American Depositary Shares (ADS), down from 12.5 million ADS in the prospectus, at $7.25 – the low end of its $7.25-to-$9.25 range – to raise $67.5 million. Ten (10) ADS represent 1 Class A ordinary share. Onion Global Limited is incorporated in the Cayman Islands.) 

OUR MISSION: Be the dream factory of lifestyle brands for young people.

We are a next-generation lifestyle brand platform that incubates, markets and distributes the world’s fresh, fashionable and future brands, which we refer to as “3F brands,” to young people in China and across Asia.

Our founder and CEO Cong (Kenny) Li, an 18-year veteran at a Fortune 100 multi-national consumer goods company, created Onion with an objective to search for and create the next generation of fresh, fashionable and future brands and bring them to the young consumers in China and across Asia. (Mr. Li worked at Procter & Gamble China from 2002 to 2007 and Nike China from 2007 to 2009.)

Today, the Onion global brand family is synonymous with what Kenny initially set out to build. The 4,001 brands on our platform, including 86 brand partners that directly work with us, offer 23 categories of lifestyle products, including beauty products, maternal and baby products, food & beverages, fast fashion and wellness products. Trusted by millions of users, our platform improved our users’ lives in small but meaningful ways by offering our users a wide product selection and an enjoyable online shopping experience. Our online platform disrupts the conventional lifestyle retail landscape in China by offering an integrated solution to develop, market and distribute new and inspiring branded products, thereby reshaping the lifestyle shopping and consumer culture in China.

(Note: Revenue and net income figures are in U.S. dollars for 2020, according to the prospectus.)