Rise Smart Group Holdings Ltd.

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General Information
Business:

We are a holding company whose operating subsidiary, Rise Smart Holdings Limited, provides educational services to local students who are seeking secondary education and higher education studies in the United Kingdom (UK), Australia, Canada and New Zealand. (Incorporated in the Cayman Islands)

Our mission is to become the leading overseas studies consultancy service provider in Hong Kong. We strive to provide one-stop services to cater to students’ overseas studies needs.

According to Frost & Sullivan, we are an established overseas studies consultancy services provider with, a market share of approximately 11.8 percent in terms of revenue in 2022. Through the continued efforts of our management, our total revenue increased from US$0.7 million for the year ended December 31, 2021 to US$1.7 million for the year ended December 31, 2022. We principally provide overseas studies consultancy services to students in Hong Kong. We also provide other value-added services such as (i) tutoring services to students by cooperating with tutoring agencies to provide online tutoring services to students; and (ii) visa consultation services to facilitate customers’ development in the UK, Canada, and Australia.

We believe that the following strengths have contributed to our success and are differentiating factors that set us apart from our peers.

•        Established track record:    In our operating history of more than 15 years, we have focused on providing overseas studies consultancy services and built up our expertise and track record in overseas studies consultancy. We devoted substantial efforts to expanding our network of overseas education providers. We take pride in our network in successfully placing students with the overseas education providers. Through our quality of service and continued marketing efforts, we believe we have established our reputation as a reliable overseas studies consultancy services provider in Hong Kong.

•        One-stop service to cater to students’ overseas studies need:    We provide a one-stop service to cater to students’ overseas studies needs by offering a wide range of services to students before and after their placement to overseas education providers. In 2018, we expanded our service offerings to provide value-added services such as tutoring and visa consultation to students. We believe that by providing a one-stop service to the students we can ensure their satisfaction and eliminate the hassle of looking for other service providers.

•        Established network of subagents:    Since 2018, we have been establishing business relationships with subagents, which include overseas studies consultancy service providers and individuals, who refer students seeking overseas studies with overseas education providers who we have a business relationship with. Since 2021, we have been actively cooperating with subagents to enhance our market presence among students. We believe having a wide network of subagents allow us to reduce reliance on word of mouth referrals from students and parents, while enabling us to broaden the base of potential students whom we can serve and ensure a stable revenue stream.

•        Experienced and dedicated management and education consultants:    Our management team has extensive knowledge and experience in providing overseas studies consultancy services in Hong Kong. Mr. Kin Cho Li, our Chief Executive Officer and Chairman, has approximately 15 years of experience in the overseas studies consultancy service industry. We believe our management and our education consultants understand the needs of students and their parents well to offer them suitable study programs, assist them with their applications, and offer them value-added services to cater to their individual needs.

We plan to expand our presence in North America by setting up regional offices in major cities in Canada and/or the U.S.. We plan to selectively pursue mergers and acquisitions, investments, and corporations with local companies to deepen our connection with local education service providers. We will also explore the possibility of forming strategic partnerships with other overseas education consultancy service providers in Hong Kong with a strong establishment in North America to expand our service coverage in North America in a swift and effective manner.

We plan to invest in our technological platform by upgrading the function and capabilities of our existing information technology system by (i) investing in the use of artificial intelligence in the recommendation of overseas education providers to students in the application process; and (ii) improving our existing data related technology in relation to student relationship management and commission management. Such improvements will increase the likelihood of our successful placement and enable our management to closely monitor and manage each student’s case to provide the best possible services to them.

Note: Net income and revenue are in U.S. dollars for the year that ended Dec. 31, 2023.

(Note: Rise Smart Group Holdings Ltd. filed its F-1 on May 13, 2023. The Hong Kong-based company submitted confidential IPO documents to the SEC on Aug. 25, 2023.)
Industry: SERVICES - Educational Services
Employees: 9
Founded: 2009
Contact Information
Address Room 903, Floor 9, Tower 1 Silvercord, 30 Canton Road Tsim Sha Tsui, Kowloon Hong Kong
Phone Number +852 2980 2306
Web Address http://risesmart.com.hk/
View Prospectus: Rise Smart Group Holdings Ltd.
Financial Information
Market Cap $78.13mil
Revenues $2.76 mil (last 12 months)
Net Income $0.83 mil (last 12 months)
IPO Profile
Symbol RSMH
Exchange NASDAQ
Shares (millions): 1.3
Price range $4.00 - $6.00
Est. $ Volume $6.3 mil
Manager / Joint Managers Revere Securities/ Pacific Century Securities
CO-Managers
Expected To Trade:
Status: TBA
Quiet Period Expiration Date:
Lock-Up Period Expiration Date:
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