We are the No.1 branded e-vapor company in China, capturing 48.0% and 62.6% of the market share of closed-system e-vapor products in terms of retail sales value in 2019 and the nine months ended Sept. 30, 2020, respectively, according to the CIC Report. We deeply engage in the key activities in the e-vapor industry, from scientific research, technology and product development, supply chain management, to offline distribution. According to a survey conducted in September 2020 by CIC, we ranked 1^st in terms of brand awareness, as evidenced by a mindshare of 67.6% among users of e-vapor products in China.

We leverage our strong in-house technology and product development capabilities and in-depth insights into adult smokers’ needs to develop superior e-vapor products. Since our inception, we have launched five series of closed-system rechargeable e-vapor products with various value-added features. 

 (Note: RLX Technology priced its IPO at $12 – above the $8-to-$10 range – with 116.5 million American Depositary Shares (ADS) priced – the same number as in the prospectus – to raise $1.398 billion.)