(Incorporated in the Cayman Islands)

Star Fashion is a content marketing solutions services provider with a mission to offer high-quality diversified services. We offer services focusing on (i) marketing campaign planning and execution; (ii) offline advertising services; and (iii) online precision marketing services. We assist customers in enhancing the effectiveness of their marketing activities and the value of their brand and products through our variety of services offered. The Group first began operations in August 11, 2015, through its operating subsidiary, Xiamen Star Fashion Culture Media Co., Ltd.

The market size of the content marketing industry has experienced fluctuations in the past five years, growing from RMB286.3 billion in 2017 to RMB312.0 billion in 2022 at a CAGR of 1.7%. From 2017 to 2019, the overall content marketing industry went through stable growth due to the continuous growth of cultural and entertainment consumption of Chinese citizens. The COVID-19 pandemic led to suspension of offline activities and the market size has represented a downward trend in 2020. The market has bounced back in 2021 at RMB317.9 billion due to the control of the pandemic. However, the market size of marketing campaign planning and execution industry has declined to RMB312.0 billion in 2022 due to the spread of Omicron carient in 2022. As travel restrictions have been released at the end of 2022, the Company believes the market is will recover rapidly along with the iteration of traditional marketing campaign planning, empowerment from new technology, and prosperity of the economy. The market size of content marketing in the PRC is expected to reach RMB419.1 billion in 2027, representing a five-year CAGR of 6.1%. For more information, please see Industry Review on page 71.

With the capabilities of project planning, design, operation and execution, we assist customers in enhancing the effectiveness of their marketing activities and the value of their brand through content marketing programs.

Our primary services include marketing campaign planning and execution, where we have marketed a variety of events, including marathons, sports events, and music festivals. We may provide in-house designed marketing solutions for customers looking to increase exposure to their product or event. We may also provide in-house designed marketing solutions for products and brand ambassadors looking to market their brand or products through traffic generated from the offline events. In implementing such marketing solutions, we may execute strategies including arranging with third-party suppliers for posters or procuring and arranging for promotional videos of the marketed product or brand to be displayed in different locations or at different times during the event. We perform design of posters or marketing material in-house, while working with third-party suppliers in order to produce the posters according to our design, as well as to produce promotional videos or performing the logistics of displaying the marketing materials. We may also integrate online media promotion strategies for our customers, including the provision of advertisement and marketing materials such as video or online articles on well-known leading online media channels, including Iqiyi, Xigua Channel, Weibo and WeChat. For online marketing content, we typically work with suppliers in order to post contents based on parameters that we provide.

Note: Net income and revenue are for the fiscal year that ended June 30, 2023.

(Note: Cathay Securities was named as the lead left joint book-runner in an F-1/A filing dated Aug. 29, 2024, to work with WestPark Capital, joint book-runner.)

(Note: Star Fashion Culture Holdings Ltd. priced its micro-cap IPO at $4.00 – the low end of its $4.00-to-$5.00 price range – and trimmed the IPO to price 2.15 million Class A ordinary shares – down from 2.6 million shares in the prospectus – to raise $8.6 million on Thursday night, Oct. 10, 2024.)

(Note: Star Fashion Culture Holdings Ltd. trimmed its IPO’s size to 2.6 million shares – down from 3.0 million shares – and kept the price range at $4.00 to $5.00 to raise $11.7 million, according to an F-1/A filing dated July 22, 2024. Background: The company filed its F-1 on June 14, 2024; it submitted confidential IPO documents in December 2023.)